Keys Group, the leading provider of innovative care and education for young people, has today announced a refresh of its brand, which encompasses the positive transformation and progression of the company since its change of ownership in 2017.
A new logo with a clean and modern colour-scheme has been designed to represent the company.
The 4 orbs within the logo represent the Keys Group’s EPIC values, which are:
Excellence – Accountable and intent to achieve the best in all we do. Challenging ourselves to the highest standards of learning, development and performance.
Passion – Committed and ambitious in heart and mind, supporting the best outcomes for young people.
Integrity – Working honestly and transparently, sharing our results and learnings.
Caring – Showing compassion and empathy, placing the young person at the centre of all we do, taking their feelings and wishes into account.
These values underpin the whole ethos of the company and were chosen by asking staff and young people to describe Keys Group in their own words.
Keys Group’s Chief Executive Officer, Trish Lee said:
“This is an exciting new chapter for Keys Group. Anyone who has engaged with our services knows the high quality care and education we provide to children and young people with complex needs across the UK every day. The brand refresh reflects the progression and growth that we have achieved since 2017”.